Weekend Warriors, Unite.
Office by day, trails and mud once the weekend rolls in; Weekend Warriors know the drill. An almost magical transition that inspired this mountain bike and apparel brand. A lifestyle line, designed for those who want to get off the beaten path and display their colors on - and off the track.
Services
Stratégie de marque
Positionnement
Identité Visuelle
Plateforme de marque
Voix Éditoriale
Logotype
Direction Artistique
Client
Weekend Warrior
Année
2021
WEEKEND
WARRIOR
For this logo, we drew inspiration from the iconic mountain peaks and the vibrant aesthetics of the 60's. The 2-letter "W" shape was crafted to resemble the majestic peaks of mountains, symbolizing the adventurous nature of Weekend Warrior. The curves and angles of the letter were carefully designed to evoke a sense of dynamism and excitement.
To give the logo a nostalgic touch, we incorporated elements from the 60's design language. Bold colors reminiscent of the era were used to make the logo visually appealing and eye-catching. The typography was carefully chosen to reflect a free-spirited and energetic vibe.
Crédits
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Weekend Warrior
Mountain Bike Apparel -
Custom Handmade
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Photography by Francis Petitclerc
Event photography by Judicael Aspirot